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In an effort to keep you up-to-date with the latest 2023 Instagram user demographics, trends, and stats, you can be assured that this article gets a complete revamp every year.īookmark this page to stay on top of the latest figures. Both Flick and HashTagsForLikes are good hashtag generator tools and have tons of useful features to grow your Instagram followers and boost your engagement rate.
The platform was initially started to share photos among friends but quickly evolved into a marketing behemoth dominated by celebrities and influencers.Īs Instagram’s algorithm shifts away from static photos to favor video content, it remains to be seen if the platform can keep up with TikTok’s ever-growing user base. Instagram was created by Kevin Systrom and Mike Krieger but is now owned by Meta (bought for $1 billion in 2012). One thing is for sure, despite the controversy, Instagram still manages to churn out some impressive statistics, so let’s see what the platform has in store for 2023. Is it attempting to copy and surpass TikTok? Or is it attempting to carve out a new identity? This huge change has created a backlash from Instagram’s faithful followers and has raised questions about what Instagram is trying to achieve. It’s currently ranked fourth on the list, with an incredible 1.28 billion active monthly users, and is expected to achieve around $40 billion in annual ad sales in 2023.īut is everything as rosy as it seems? Those with keen eyes will have spotted that at some point over the summer of 2022, the platform shifted away from still images and started pushing “reels.” These video shorts were an attempt to start competing with Instagram’s thorn in its side – TikTok.Īs influencers ditch Instagram in favor of TikTok, the platform is scrabbling to find a new identity and stay relevant in the ever-shifting landscape of social media. There’s no doubt that Instagram is a hugely popular social media platform.
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