The Vice Versa uniform wasn’t part of the initial plan, but Vice was never just going to be a single year. But we had a beginning and an end for Vice, and we’re going out with a bang.”
“Could we keep going and think of something else? Yeah, probably. “We knew it was going to end from the very start,” McCullough said. Vice will not return next season, though, as the Heat wore the Vice Versa jersey for the final time last night. The success has continued with this season’s “cotton candy uniform,” as described by Miami’s chief marketing officer Michael McCullough, which accounted for a third of league-wide jersey sales revenue in December 2020. In the campaign’s first year, more Vice jerseys were sold than the other 29 teams’ City Editions combined. Miami’s alternates were special, however. According to the league, 50% of global jersey sales, which have doubled since Nike came on as the league’s official outfitter in 2017, are alternate editions (not Association or Icon). Each team had the option of wearing up to six uniform editions this season: Association (the traditional “home” uniforms), Icon (traditional “road” uniforms), City, Classic, Statement and Earned (for 2020 playoff teams). Miami, which designed its Floridians jerseys in-house back in 2005, has been playing the uniform game for a long time. It hit our boldness, our flavor, our vivid colors.” It screamed Miami in ways that other uniforms didn’t quite. “We knew we had just an embarrassment of riches, because at that first design meeting, I’m looking at like 80 killer uniforms, and then one just stood out as instantly wearable,” Alvarez said. By the time Nike reached out, the Heat already knew what their colorway was going to be.
BRIGHT MIAMI VICE COLORS TV
The team’s designers had noticed a consistent pink and blue scheme popping up in fan concept art on the internet ( laser fuchsia and blue gale, to be exact ), inspired by the TV show Miami Vice.
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